On the fruitier side, that bubblegummy-fruitiness. But it finishes rough and alcohol-y, and though the finish is lengthy it's not particularly good. Presumably this is intended to be drank on the rocks (given the sort of mass-market availability and popularity), and it's better that way, but still "eh."
N: Nougat and Jagermeister. P: Dry bitter wood initially, but then opens up with some sweet vanilla. F: Brash and hot, that bitter woodiness returns and linger. Not a very graceful whisky, I'd guess this was 4 years old if I was tasting blind. Not impressed.