Great nose! This is liquid candy, but the wood and alcohol balance it out, and as a result does not come across as TOO sweet. Despite the 65% alcohol, it isn't overpowering, and is reasonably complex. Cutting with water does bring out the "vanilla custard" flavor AH described. This is an uncut (cask strength), unfiltered wheat-based bourbon, and is immensely enjoyable. Doesn't have all of the traditional characteristics one associates with bourbon. Seek this one out.