For part of the unpeated line, the nose on this is immediately peaty, though not in an overwhelming way, and a bit acidic with some fruity notes, maybe even a hint of sherry. The palate also comes on peat forward with a sweet malty backup. The finish is peaty and yeasty. The peat in this is immediately recognizable though certainly lighter than a heavily peated whisky. The character is more of coal than smoke, and there's plenty of sweetness to keep it in balance.
This is a very nice malt, but it doesn't strike me as the stuff of awards. Because of their independent, fighting spirit and the fact that they reopened a closed distillery, I think all of us whisky fans root for Bruichladdich, and that sentiment surely goes into some of the recognition they get. As I said, this is a very good malt. Sweet with medium peating, it's quite drinkable, but there is not much in the way of complexity. As a standard 10 year old, though, this may be exactly what is intended, and I wouldn't hesitate to recommend it to someone looking for a peated but not ashtray-sucking flavor profile.