Nose is light altogether, smoke hints, vanilla, brine.
Palate is quite salty, brine and lighter smoke, mildly sweet. Finishes short, though smokey hints linger.
As you drink it, alcohol-y aspects move into the forefront and the best flavors seem to fade, but it's eminently drinkable and has a big bang-for-your-buck value. I'd say this does exactly what it's designed to do.