Baker's Pure Rye 1847
The Brand

 
 Label reads,
 
Baker's Pure Rye Whiskey was a wellknown 19th century brand. Ads from the mid-1800s record it as the product of W.T. Walters & Co. Here’s one from 1855:
 
1855 Ad from The Statistical Gazeteer of the State of Virginia, showing W.T. Walters & Co. Warehouse in Baltimore and Baker's Rye Brand Whiskey, among many others 

“We guarantee the finest stock of OLD RYE WHISKEY in the United States.” And “Baker” is their primary brand. By 1857, ads frequently included this graphic:
 
1857 ad from The Fayetteville Semi-Weekly Observer, with text and barrel graphic

Portrait of W.T. Walters in older age.
William Thompson Walters was the man behind the company, which propelled him to serious wealth and stature. Even today, The Walters Museum still stands proudly in Baltimore, showcasing his art collection. Walters' biography describes him as a young man moving from Pennsylvania to Baltimore in 1841 "to join the ever-growing ranks of businessmen, particularly commission and liquor merchants." In 1852, he opened a huge liquor warehouse (in top ad above). The Boston Sun called it “possibly the most complete establishment of the kind in the United States.” 
 
The Baker’s brand grew so valuable that it became front-and-center in Walters's advertising, like in this 1873 ad:
 
Ad reads in large capital letters, Sole proprietors of the celebrated Baker's Pure Rye Whiskey. 
 
Note how they emphasized they're the "sole proprietors," and even the barrel graphic now stressed “W.T. Walters & Co. Baker’s.” This was important because trademark registration was still a new thing. Walters saw his brand being diluted by competitors' inferior "Baker's Ryes," and he strove to maintain his claim to the name.

 

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